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Alexander McQueen for Target

With a rebellious, nostalgic theme the Alexander McQueen for Target collection was inspired by Liela Moss, lead singer of The Duke Spirit. The Target campaign included a PR event in NYC where editors viewed models on raised platforms wearing McQueen for Target outfits.

Featured below are a selection of the material created for the event including an invite, poster, wall and floor graphics, a lookbook, a gift bag and a hangtag.

McQueen Look PR Event_booth.jpg
McQueen Look PR Event_booth_floor.jpg
McQueen_Look_Book.jpg
McQueen Look PR Event_giftbag.jpg
McQueen_Poster.jpg
McQueen_hangtag.jpg