With a rebellious, nostalgic theme the Alexander McQueen for Target collection was inspired by Liela Moss, lead singer of The Duke Spirit. The Target campaign included a PR event in NYC where editors viewed models on raised platforms wearing McQueen for Target outfits.
Featured below are a selection of the material created for the event including an invite, poster, wall and floor graphics, a lookbook, a gift bag and a hangtag.
Creative Direction: Sofia Svensson-Huang
Design: Sam Enz