Herman Miller’s Mexico City Showroom was relocated to a new and prominent location. The new building required exterior, as well as interior, branding and graphics to accurately reflect the company's brand and values. A storytelling approach with life-size, spirited illustrations of people at work were used to explain Living Office, Herman Miller’s human-centered approach to work and workplace. Designer quotes on the walls serve as inspiration for the Herman Miller sales and marketing team working in the showroom and is also a great way to communicate Herman Miller’s values to visiting A&D community, dealers, and clients.
Design and Creative Direction: Sofia Svensson-Huang
Codesigner: Anne Redford
Photography: Mark Mahaney
Photography Art Direction: Amber Fritcher-Tippet