Lantern Collective is a new talent agency representing a curated set of exceptional creative talent from around the world. The agency partners love discovering new talent and matching the right artist with the right client is something they are truly passionate about.
To express their approach the logo was created using the initial letters, LC (Lantern Collective), facing each other and joined in the middle. The C is shaped to resemble the curve of a heart, alluding to the founders’ love of bringing people together. The identity system design is both bold and minimal in style with the goal of highlighting and emphasizing the artists’ work on the website. The primarily black and white color palette includes spots of vibrant colors which brings energy and punctuation where needed.
In addition to the brand identity and website design the company was in need of additional launch material, such as email blasts, banner ads, and corporate amenities. To further promote the calibre of the artists, select pieces of their work was used to create beautiful custom notebooks which served as prospective client gifts during the launch.